{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many luxury brands drive exposure with social media sites advertising and marketing, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost-